“It wasn’t that long ago when the best that most tenants could hope for was a plaque at a lobby entrance. A tower sign, in comparison, builds almost instant brand recognition”, said Wil Catlin, at Boston Realty Advisors. Catlin cites the recently installed CarGurus logo atop a tower at 1001 Boylston St., where the online auto marketplace will relocate next year from Cambridge.

“Now, it’s just the CarGurus building,” Catlin said of the tower over the Massachusetts Turnpike. “Everyone who drives underneath it knows it. And they haven’t even moved in yet.”

Read Full Press Release by Jon Chesto on The Boston Globe