Newbury Street Holds The Retail Throne

You see it and hear it everywhere – retail is evolving. E-commerce giants have given consumers more convenient and affordable alternatives; but the reality is brick and mortar is keeping up. For evidence of this, you don’t need to look any further than Newbury Street, the epicenter of Boston’s retail.

Originally a residential neighborhood, Newbury has since pivoted into Boston’s quintessential shopping district, taking on a life and meaning far beyond its beginnings.

The explosion of hot new restaurants and retail in other submarkets such as Seaport, South End, and Fenway has created concerns about the future of Newbury Street.  These new developments also offer the convenience of new construction. However, modern retailers seek the authenticity and genuine experience that Newbury Street offers.

With more than a dozen new storefronts in the works, Newbury Street maintains a firm hold on the retail throne. The recent wave of new stores on Newbury includes:

  • The beauty retailer, Sephora, chose Newbury for its first Sephora Studio in the world; a new personalized experience offering on-demand one-on-one services.
  • Bvlgari opened its first-ever Boston flagship store earlier this year, and
  • Cartier is set to open a new flagship store in fall 2018
  • The couture clothier Oscar de la Renta, currently operating as a pop-up store since early 2018 has received great affinity from both locals and tourists.

More importantly, e-commence brands such as SuitSupply, Chubbies, American Rhino, Reformation, and Indochino have all launched brick and mortar shops this past year to further forge a personalized user experience.

More food options are coming as well, as Serafina, JP Licks and Caffe Nero are under construction, following recent openings of Saltie GirlPressed Juicery, and Puro Ceviche.

The Shop, a rotating retail incubator, will soon come back to Newbury Street to host a series of pop-ups from October to December. Pop-up stores along Newbury have not only proven to be successful, but have also created a dynamic synergy along the street. Tea Forte and Lush, started as pop-up stores and have transitioned into long-term leases.

From high-end fashion, beauty, and the much needed dining establishments, Newbury Street today has become a gathering point not just for Bostonians, but for the world.

For leasing opportunities, please contact our retail team.