Tom Tognoli, real estate industry legend, joined BRA for a Lunch & Learn on Zoom.  Mr. Tognoli was born and raised in Sunnyvale, CA.  He still resides there and is hunkering down in his vacation home, located in Northstar Mountain – Lake Tahoe, CA.

  • Tom began his 30-minute chat with a quick overview of his career.  He began in 1988 and during the 08’ crash, he recognized that real estate agents yearned for leadership, culture and a workplace that they felt good about.
  • He’s recruited and mentored thousands of brokers.  His recommendation for today, “Don’t be stoic. You should take the time to cultivate relationships, be personal and show that you care.  Being genuine is key – now more than ever.”
  • Tom also recommended to take the time to analyze the trends.  He said to watch what everyone else is doing – and do more to be different.
  • He told the exclusive BRA audience that when you speak with clients, do not downplay the situation.  Remind folks that there is never a bad time to buy real estate.  There are just better times than others.  He said that while the safe play is to sit tight and let the dust settle, he also said that today is still an excellent time to buy.  While he admitted that pricing might come down, interest rates are still at historic lows.  As the government dumps capital into the economy, Mr. Tognoli hinted that interest rates will ultimately rise again.  He said that with a 7-10 year outlook, you’re fiscally better off buying today with great borrowing rates.
  • Tom said that giving back is imperative.  He said that now would be a great time to start the BRA Foundation, raise money internally and identify a need that is important to the entire organization.
  • He concluded with telling the group that now is also a great time to reprioritize your life and recommended the following 5-point format.
  1. Faith
  2. Family
  3. Friends
  4. Diet & Exercise
  5. Money